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ROES, (pronounced ROH-Z), is an Indonesia-based beauty brand committed to making each and every step of our business ethically and environmentally responsible. We believe in empowering our customers through authenticity and transparency, and encouraging self-love for beauty junkies and novices alike.

We want to create beautiful and high-functioning products without comprising our values, your skin or our environment. We believe that sustainable and clean beauty is how we can achieve this goal and that this is the future of the beauty industry! 

Here at Roes, we’ve based our ethos on The Sun tarot card. By definition, this card signifies;

At Roes, we want to celebrate you. To make you realise your full potential, to help you see that you are a blessing as you are, and to embrace your individuality. You are capable of all of the magic as the Sun. You just have to want to see it.  

Be your own life force.
Be your own source of Warmth, Radiance and Vitality, your own source of possibility, growth and success.
Be the energy you want to attract. 

To us, sustainability is more than just “not using plastic” in our packaging. Here at Roes, we have carefully considered the environmental impact at each step from how we choose our manufacturers to the creation of our products.

We are proud to say that all Roes packaging is made from either: recycled, recyclable, compostable or biodegradable materials.

To read more about our sustainability promise and journey, click here.

Today, we live in a world conscious of everything that could be bad for us in terms of what we physically consume, but rarely do we think of what we’re indirectly consuming through our beauty routines. A lot of common ingredients in cosmetics nowadays are endocrine disruptors (they affect hormone levels which can lead to tumours, reproductive organs and more), carcinogenic (cause cancer) and are hazardous for your body and skin! (EWG REPORT) However, don’t fret, here at Roes we’ve carefully formulated the perfect product for all skin types, minus the risk of dicey ingredients!

Click here to see our full ingredient list and ingredients we’d never use! 

We are proud to say that we are 100% cruelty free, no beautiful animals were harmed in the making of our products. We are also 100% certifiably Vegan, which means no animals were harmed in the sourcing of their products. During our manufacturing process, we decided to team up with companies that are compliant with healthy and safe working conditions, legally employ their workers and provide them with fair pay.These companies also ethically source (all procurement is bought with legal certification) all of the materials used for production, we're not into that shady ish. All companies that we work with are audited and certified safe and competent by international auditors such as, BSCI and ISO. To ensure your health and safety we are also BPOM and HALAL certified.

Hi,

My name is Shina, I’m the Founder and Director of Roes Cosmetics!

I started off at 17 being a makeup junkie and teaching myself how to put on makeup from Youtube videos. This then turned into practising on my friends and family and turning that passion into becoming a makeup artist and then a project manager and developer for several beauty brands across the world. I have been through all the sides of the makeup industry, and with that knowledge, I wanted to create high-functioning products that were incredible and dreamy, without compromising on my consumers or the environment.

We only get one planet and one body, and I believe it is our job to take care of our respective homes. Choosing clean and high-functioning beauty, sustainable and environmentally conscious packaging and ethical sourcing was my first priority when creating this brand and will always be my priority moving forward.

My goal and promises are that with each product and with more time that passes, to learn and grow to create cleaner products, implement recycling systems that are easy for you to use and become fully carbon neutral!

At each step I chose you, I chose our planet and I chose love.

I thank you for coming along on this journey with me. I hope you love Roes as much as I do.